SBI Marketing Awareness 27-may-2012 (Based On Memory)

SBI Marketing Awareness
27-may-2012 (Based On Memory)

Q.1. Marketing has taken a prominent position during the last decade due to-
(1) Increased competition
(2) Better literacy rate
(3) Foreign compulsions
(4) Government instructions
(5) Reserve Bank of India Policy guidelines

Q.2. Marketing is definitely required when-
(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Supply equals demand
(4) Staff is in excess
(5) There is monopoly

Q.3. The traditional Marketing style involves -
(1) Door-to-door campaigns
(2) Sending e-mails
(3) Tele-marketing
(4) SMS campaigns
(5) Virtual marketing

Q.4. Telemarketing campaigns are resorted to -
(1) Avoid face-to-face interactions
(2) Avoid 'buyer resistance'
(3) Reach a larger clientele
(4) Increase cold calls
(5) Reduce profits

Q.5. The most essential quality of a good sales person is -
(1) Questioning skills
(2) Good appearance
(3) Production skills
(4) Good Communication skills
(5) Curiosity

Q.6. Direct Marketing means-
(1) Seminars and Conferences
(2) Face-to-face selling
(3) Banners
(4) Cold calls
(5) Sales presentations

Q.7. Selling process includes
(1) Publicity
(2) Lead generation
(3) Data collection
(4) Product Designing
(5) Product Re-designing

Q.8. Web marketing involves -
(1) Selling websites
(2) Door-to-door canvassing
(3) E-mail chatting
(4) Browsing the Yellow Pages
(5) Web advertisements

Q.9. Marketing strategies mean-
(1) Ideas for new employment
(2) Techniques for mergers
(3) Methods to improve marketing activities
(4) More hits per ATM
(5) Networking

Q.10. The first step in Marketing is
(1) Production work
(2) Planning work
(3) Receiving feedback
(4) Telephone calls
(5) Sending e-mails

Q.11. Good competition helps in -
(1) Better technology
(2) More market share
(3) Rise in profits
(4) Bigger branch network
(5) Improved customer service

Q.12. 'Push' marketing. style requires-
(1) Collective effort
(2) Good pushing strength
(3) Lengthy talks
(4) Ability to identify the leads
(5) Aggressive marketing

Q.13. Communication skills in the case of a DSA means _
(1) Giving Lengthy speeches
(2) Sending Good SMS messages
(3) Being Talkative
(4) Ability to convince the customer with the right choice of words
(5) Being Multi linguist

Q.14. Effective selling skills depend on-
(1) Good dress sense
(2) Territory Allocation
(3) Sales Call Planning
(4) Good eye-contact
(5) Past performance

Q.15. 'Buyer Resistance' means _
(1) Buyer's dislike for the product
(2) Fight between buyer and the seller
(3) Buyer's hesitation in buying the product
(4) Exchange of products
(5) Buyer retracting the sale

Q.16. Buyer Resistance can be overcome by-
(1) Good friendship between buyer and seller
(2) Good after sales services
(3) Good arguments
(4) Good technology
(5) Persuasive communication

Q.17. 'Benchmark' means __
(1) Sales performance measurement
(2) Marks given to sales persons
(3) Appraisal
(4) Standard values for comparison
(5) Automation

Q.18. Innovation in marketing means-
(1) New technology
(2) Globalisation
(3) Intense competition
(4) New business models
(5) Internal marketing

Q.19. Marketing opportunities mean-
(1) Scope for marketing
(2) Proper and effective training
(3) Market planning
(4) Availability of sales outlets
(5) Market data

Q.20. The USP of a Current Account is-
(1) No restrictions on transactions
(2) Low TDS
(3) High minimum balance
(4) High interest payable

(5) No need for KYC norms fulfillment
----Thanks for your support----

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